At the Consumer Goods Forum Global Summit 2023 - the annual CGF flagship event that brings together global consumer goods retailers and manufacturers - we had the opportunity to hear directly the challenges facing retailers around the world.
Retailers have proven their resilience over the past few years and as challenges continue to test the industry, Consumer Goods companies are looking at data science and digital transformation to stay ahead.
During the Summit, the Head of Consumer and Retail for KPMG China, Willi Sun, held an i-Talk on how brands in China have been using data and technology to drive customer lifetime value. The following report summarises his talk and looks at how, in today's hyper competitive market and challenging economic environment, using data and technology are the key to accelerating profitable sales growth.
Read the report to find out what they are doing and how they are doing it.
How China’s Consumer Goods Brands are using their existing technology to drive Customer Lifetime Value
Consumer brands in China are investing in technology to influence and enhance Customer Lifetime Value – an outlook following 2023's CGF global summit
