KPMG International appoints David Rowlands as Global Head of AI and launches global KPMG Trusted AI framework

• KPMG marks next phase in its AI strategy with appointment of Global Head of AI
• Launch of global framework for the design, build, deployment, and use of AI tech solutions in a responsible and ethical manner 
• Moves build on KPMG’s US$ multibillion investment in AI 

London, December 8, 2023:

Global CEOs are making generative AI a top investment priority. KPMG's 2023 CEO Outlook indicated that 70 percent are investing heavily in generative AI as their competitive edge for the future.

To support this focus and as part of its own strategic prioritization and investment in the development and deployment of leading AI solutions, KPMG International has appointed David Rowlands as Global Head of AI. It has also launched a global KPMG Trusted AI framework outlining principles of responsible and ethical AI transformation. 

In this newly created role, David will help drive and implement KPMG’s AI strategy to apply emerging AI technologies to enhance client engagements and the employee experience in a way that is responsible, trustworthy and safe. This will include equipping KPMG professionals with the latest AI tooling, developing AI solutions for clients and building a global AI immersion program to help ensure KPMG teams are able to leverage the benefits of AI.

Most recently, David served as Head of Consulting for KPMG in the UK, sitting on the UK Executive Committee and the Global Advisory Steering Group. He brings a strong track record of delivering technology enabled transformations to clients across the world.

In addition to this appointment, KPMG has today also launched its KPMG Trusted AI approach, built on the principles of fairness, transparency, explainability, accountability, data integrity, reliability, security, safety, privacy, and sustainability.  The ten-pillar guide is KPMG’s strategic framework to help design, build, deploy, and use AI tech solutions in a responsible and ethical manner while also accelerating value and making the difference for clients, people and communities.

He added, “like many other global organizations, we understand responsible AI is a complex regulatory, business, and technical challenge and recognize that as scrutiny and regulation of AI increases, organizations may need policies and practices they can positively employ across their business. 

There is critical need to deploy AI responsibly.  With KPMG’s Trusted AI framework, we bring together the ingenuity, business, and industry expertise of KPMG professionals with the power and scale of AI programs to help organizations address this challenge with confidence.”

About KPMG International

KPMG is a global organization of independent professional services firms providing Audit, Tax and Advisory services. KPMG is the brand under which the member firms of KPMG International Limited (“KPMG International”) operate and provide professional services. “KPMG” is used to refer to individual member firms within the KPMG organization or to one or more member firms collectively.

KPMG firms operate in 143 countries and territories with more than 265,000 partners and employees working in member firms around the world. Each KPMG firm is a legally distinct and separate entity and describes itself as such. Each KPMG member firm is responsible for its own obligations and liabilities.

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