KPMG global tech report 2023: Healthcare sector insights

In the research, 59 percent of healthcare respondents say that the need to fast-track employee productivity is a common trigger of digital transformation projects. And to maintain stakeholder trust, 59 percent say that consumer expectations of stronger data privacy and cyber security have the strongest influence on digital transformation plans in healthcare. That is 6 and 7 percentage points higher, respectively, than the average across all industries surveyed.

When they are used strategically, digital transformation initiatives can benefit employee productivity and consumer outcomes simultaneously. For instance, front-office improvements and streamlined systems of record will reduce the administrative burden on clinicians. In turn, this reduces wait times for appointments and treatments, which enhances the patient experience and communication. More efficient apps, meanwhile, give a clear view of patient data.

Of the industries in the new KPMG research, the healthcare sector is one of the most likely to say that AI and ML systems are going to be strategically important over the next three years: 62 percent of healthcare organizations consider AI and ML to be the most important technologies for achieving short-term ambitions — 5 percentage points above the average across all industries surveyed.

AI is here to stay. Healthcare’s main currency is time, and AI can give time back to healthcare professionals. Some in the industry are concerned that, instead of offering relief, productivity gains through technology could add new tasks to workloads, so a key focus of the digital transformation of healthcare is tackling employee burnout.

Many in the industry expect AI and ML to be an important way to unlock employee productivity. Increased employee productivity will be the top success metric healthcare organizations will use to measure the return on investment (ROI) of their AI and ML investments. While other industries are basing AL/ML investment decisions on imitating their leading competitors, in healthcare an evidence-based approach prevails. According to the research, healthcare organizations plan to prioritize AI/ML because of due diligence exercises that evaluate consumer feedback, proven ROI and guidance from third parties.

Much of this success can be attributed to data management. “Data maturity helps secure organizational support for investments needed to realize the value of emerging technologies at the scale required to offset the extraordinary workforce shortages,” Rawstron explains.

Post-pandemic, the sector has recognized that it needs to invest in data for emergency planning and response, as well as for population health interventions and new intelligent data platforms to unlock value from complex, fast-moving data streams (e.g., human, environmental and animal health data streams).

As a result, healthcare now ranks highly on data accessibility to support AI systems. Almost half (47 percent) of healthcare executives in the new research say that data accessibility with well-defined processes is fundamental to their business strategy. Only 37 percent of respondents across all industries surveyed are at this maturity stage. And 17 percent of the healthcare executives say they often generate returns from data-accessibility practices.

More than in any other sector, healthcare organizations are responsible for storing highly sensitive personal information. This explains why 59 percent of healthcare executives in the KPMG research (7 percentage points more than the average across all industries surveyed) say that consumer expectations of stronger data privacy and cyber security are the most significant direction-setting factors on digital transformation projects.

As healthcare organizations embrace technology as a positive influence on patient outcomes, they will have to put safeguards in place. The mounting cyber threat that can come from cloud, AI, remote working, transient workforces, alternate medical approaches and connected devices calls for a dedicated focus on cyber capabilities.

Generative AI, for example, may have captured the world’s imagination, but new opportunities bring unfamiliar risks. The technology has increased threat vectors and prompted healthcare provider organizations to review their cyber security strategies. Medical registrars, for instance, now commonly use Generative AI to write discharge summaries on their tablets outside of secure networks, exacerbating the risk of attack.

Security gaps also open up when agency staff step in to support an overstretched workforce. To mitigate this and preserve consumer trust, the KPMG research shows that the sector is leaning on cyber security to strengthen tech development plans and ensure patient welfare. Half of the healthcare executives (5 percentage points more than the executives overall) say their tech function will primarily focus on cyber threat detection and management as an innovation goal over the next two years.

Because AI allows organizations to tackle these risks head on, experts such as Rawstron predict a promising future for the technology in healthcare. “There are few technologies that have had the sort of impact that OpenAI has had in recent years,” he says. “It’s only just beginning — but it’ll be transformative.”

• Around the world, fast-tracking employee productivity is a common trigger for digital transformation projects in healthcare organizations. Healthcare’s main currency is time, and AI and ML are seen as vital ways to offer relief to healthcare professionals and overcome the sector’s productivity challenges. Better digital literacy for healthcare workers and communities will help organizations to contend with employee resistance to change. It will also help them to manage the risk of health equity gaps being exacerbated by the diffusion of digital technologies.

• As the industry embraces technology with a focus on improving patient outcomes and experiences, it needs to focus on cyber capabilities in order to respond to mounting cyber threats that come from cloud, AI, remote working, transient workforces, alternate medical approaches and connected devices.

• Health and care systems around the world are relying on digital transformation to address the onslaught of issues they face. These complex challenges require robust and thoughtful approaches to realize desired value for patients, consumers, providers, staff and health system partners. Digital transformation in healthcare needs to be supported by strong alliances and collaborations across networks and systems: technology is no longer the only answer. Successful transformations require digital leadership, good governance, execution power and a strong focus on adoption.
  

KPMG member firms have deep expertise in business technology. Our award-winning^4,5,6,7  transformation, innovation, and profound industry expertise positions KPMG professionals to address market challenges and provide in-depth industry perspectives. We use technology in ways that increase competitive advantage for healthcare organizations such as leveraging the KPMG Connected Enterprise for Health framework, deploying digital health solutions to address concrete issues and employing our strong network of alliances with some of the world’s leading technology, data and services companies. KPMG professionals have the ability to meet organizations where they are at in their transformation journey, whether that is helping them to successfully adopt appropriate solutions, increase innovation and/or embark on broader digital transformation. From increasing efficiency and streamlining care delivery, automating and augmenting workforces and helping to instill foundational systems for insights and processes, KPMG firms can help to address critical healthcare organization needs.

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