KPMG at NRF 2024: Retail's Big Show

On 14-16 January 2024, many KPMG Consumer & Retail professionals from around the globe will be attending NRF 2024: Retail’s Big Show in New York City. 

We’re excited to be returning once again to this important annual event where we can share and discuss key issues and emerging developments in retail, attend the educational programming and most of all connect with clients and colleagues

The past few years have been challenging for consumers and retailers as they've faced difficult economic conditions, geopolitical instability and growing concerns over sustainability. Our aim is to engage in as many conversations over the three-day event and take the most updated information to inform our clients over the industry's most pressing issues.

Visit this page for updates from NRF 2024: Retail’s Big Show.

15 January | 11:20 | Stage 2, floor 3

Through the lens of the consumer, shopping is expected to be a seamless experience. Yet, for many retailers, the flexibility, consistency, and increased personalization of a true omnichannel experience remains unachieved. And as younger generations mature into big spenders, the influence of social commerce on advertising and direct purchases will, no doubt, test the effectiveness of retailer’s digital dexterity. Join us as we share timely consumer research about today’s shopping journey and explore the steps one retailer is taking to optimize and operationalize true omnichannel capabilities with an eye toward future success.